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Big Game Hunting for Mobile and Social – at the Big Game

The Big Game has become the “Super” event for new mobile and social promotions. The challenge for advertisers and brands is to create a virtual social environment within the year’s biggest physical...

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Facebook turns brands into people, too

Mitt Romney was quoted as calling corporations the same as people. The public largely saw that as an esoteric tax reference. However, when Facebook transforms brands and corporations into people, well...

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